Cultural Matter: Petra Cortright in conversation with Melanie Bühler (Pt.II)

Calendar item

Petra Cortright’s online artwork VVEBCAM is the work in focus for the last exhibition of LIMA’s Cultural Matter programme. VVEBCAM came out in 2007 marking the beginning of the massive online culture of selfies and influencers. The artist is seen looking at the screen absently clicking through banks of standard effects, which frame her face. The work has an eerie introversion, when looking back from the position of the massive abundance of self-presentation the net has to offer now. The work predicts this phenomenon, but from today’s perspective also seem to comment on it. Self presentation has a long history, and one can’t refrain to relate the work to video artists like Pipilotti Rist and the photos of Cindy Sherman, but most of all, VVEBCAM is soaked in the medium-specificity of the net.

Cultural Matter
Cultural Matter is a series of exhibitions and events that provides a platform for the international discussion of digital art and aims to develop new strategies for the presentation and preservation of these artworks.

Participating artists: Nicholas O’Brien, Petra Cortright, Harm van den Dorpel, Constant Dullaart, Olia Lialina, UBERMORGEN.
Curated by: Sanneke Huisman and Jan Robert Leegte. 

About the Artist
Petra Cortright’s (1986) core practice is the creation and distribution of digital and physical images using consumer or corporate softwares. She became renowned for making self-portrait videos that use her computer’s webcam and default effects tools, which she would then upload to YouTube and caption with spam text. Cortright’s paintings on aluminum, linen, paper, or acrylic are created in Photoshop using painting software and appropriated images, icons, and marks. The digital files are endlessly modifiable, but at a “decisive moment” they are translated into two-dimensional objects. They become finite, yet their range of motifs and marks, and their disorienting perspectives and dimensions suggest dynamic change. Cortright lives and works in Los Angeles, CA, USA.

About Melanie Bühler
Melanie Bühler is an independent curator based in Amsterdam and New York. She is responsible for Lunch Bytes - a project on digital art and culture including talks, discussion and an online platform and exhibition series Inflected Objects among other curatorial projects. Bühler is the editor of No Internet, No Art. A Lunch Bytes Anthology (Onomatopee, 2015), her writings have appeared in various exhibition catalogues, publications and magazines and she was the guest-editor of Metropolis M, August/September 2016. Since January 2018 Bühler has been working as the Curator Contemporary Art at Frans Hals Museum, Haarlem.

Cultural Matter: Petra Cortright in conversation with Melanie Bühler (Pt.II)
Wednesday, October 10, 8.30 pm
7,50 / 5 / free with Cineville 
Free for We Are Public members
Buy tickets here.

September 12 - October 24, 2018
Every day 5 - 11 pm
LIMA (in the basement of LAB111)
Entrance is free
For more information, see


Photo's by José Miguel Biscaya.

This programme is supported by the Prins Bernhard Cultuurfonds, the Democracy & Media Foundation, AFK (Amsterdam Fund for the Arts) and the Mondriaan Fund.